Last Updated:
April 18, 2023

Best SaaS Testimonial Examples

If you're looking for some SaaS testimonial examples to help power your business, you've come to the right place. Customer stories are one of the most important things you can use to improve your service and give your business a boost. In this blog post, we'll show you some examples of how top companies are using customer testimonials to their advantage.

Why are customer testimonials important for SaaS companies?

Customer feedback is essential for any business, but it's especially important for software-as-a-service (SaaS) companies. Why? Because SaaS companies are selling a product that customers may not be able to fully evaluate until they've used it for some time. Customer testimonials and case studies are therefore critical in the SaaS sales process, helping potential customers understand how other companies have benefited from using the software. Testimonials are a great way to show potential customers that your service is worth their time and money. They also help you build credibility with newbies who might be hesitant about trying out something new. If you're looking for some examples of great customer testimonials, check out the list below!

What makes a good testimonial?

The best testimonials for a SaaS website are from people who are using the product or service and can talk about the benefits that they’ve experienced. The most effective testimonials are ones that showcase a customer who has been able to achieve something that they were struggling to do before. It should include specific details about how your service has made the life of your customer easier or more productive. You want to show people how your product has helped them do something better, faster, or easier, so that prospective customers will understand how they can benefit by using your product. A testimonial that focuses on the customer’s results with your product is much better than one that talks about how great your customer service is, for example. The testimonial should also include the customer's name, title, and company so that visitors can understand who your customer is and (ideally!) related to them. They should be real people with real names and real photos. When done right, testimonials give your company legitimacy and help prospective customers relate to you.

Top examples of SaaS testimonials

There are so many examples of SaaS companies that have great testimonials. The best ones are usually very short and sweet, with only one or two sentences about how a product has changed the user’s life for the better. They also include a large, high-quality picture of the customer. Some examples of SaaS companies that do an exceptional job at testimonials are Loom, Maze, Airtable, and Figma:

1. Loom

A customer testimonial from Loom's website. It says "Loom allows me to more personally connect with people without having to do 75 different one-on-one calls, which is just impossible at scale. Katie Burke, Chief People Officer, Hubspot"

2. Maze

A customer testimonial from Maze's website. It says, "Using Maze has supercharged our product design process and made it possible to drive faster turnaround times, speeding up product iteration and making for a better, faster user experience. Yuna Akazawa, Product Designer at Braze"

3. Airtable

Customer testimonial from Airtable’s website. It says, “Trusted by teams from all industries. Read all customer stories” Below that, it says “A business transformation is really just a series of smaller changes rolled out one after the other. It’s about getting the right information to people when they need it. What started as an Airtable calendar very quickly became the solution that we use to manage everything. Stephanie Hartgrove, VP of Global Communications, Baker Hughes. Watch video.”

4. Figma

Customer testimonial from Figma’s website. It says, “With Figma, everyone works towards a shared goal. This has enabled our product teams to ship new products faster and feel more confident in their decisions. Matt Gottschalk, Head of Design Ops at British Telecom”

Wrapping up

People love to read reviews before they make a purchase, and that goes for business software too. Testimonials are powerful because they’re real people talking about their own experiences with your product or service. In order to show you how important customer stories are for your business, we've reviewed some of the best SaaS testimonials examples from companies like Loom, Maze, Airtable and Figma. These top companies are using customer feedback to show how their products have helped businesses achieve success. If you'd like to see more great examples like these, we've compiled 80+ examples of SaaS testimonials on Glance.

Share
Try Glance
Get inspired by marketing website examples from top SaaS companies.