Analyzing Miro's A/B Test and What it Means for Your Business

🧪 A/B Tests

Miro Subheading Test: Quantifying Value

Why might they have tested this?

During an economic downturn, companies like Miro may feel pressured to showcase the specific and measurable benefits of their product to potential customers. This is because in a difficult economic environment, customers are more cautious with their spending and it becomes harder to sell products. By highlighting the specific ways in which the product can save time or improve productivity, Miro can make a more compelling case for why their product is worth purchasing.

Results

The control won. It turns out that a simple and clear message that explains what their product does and how it helps teams work together was more effective than listing specific numbers.

Although the variants were more specific, they may have been less believable:

"Make meetings 15% more productive..."​

"Save up to 80 hours of meeting time..."

👍 Pros:

• More specific and quantifiable benefits
• Makes a stronger case for the value of the product during an economic downturn

👎 Cons:

• Hard to prove that the benefits are due to Miro
• Prospective customers may be skeptical that these results could apply to them

Takeaway

Companies may want to independently verify if a new SaaS product can deliver the cost savings necessary to justify its cost, instead of relying on the advertised statistics on the product's website. Every company's results may vary, which is why free trials are a powerful tool to allow companies to measure the product's impact on their own operations.​

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