As your startup's YouTube channel grows, you may find yourself ready to change your YouTube banner. Many channels start with something simple, such as centering their logo on a white background, but find themselves ready to try something more advanced later on. (No judgement here, that's what we did too!)
To help inspire your next banner, I've compiled a list of some of my favorites from the hundreds of tech startup YouTube channels I've looked at. From abstract patterns to studio photography, there's sure to be something here that catches your eye.
A lot of startups go with an abstract pattern or illustration for their YouTube banner. This looks good on different screen sizes and makes the brand stand out without putting too much emphasis on the YouTube Banner. By doing this, users are more likely to focus on the videos below.
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Loom helps keep a team in alignment and moving forward -- as symbolized by the lines with different slopes and opacity
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Slack intermixes the shapes and colors of their logo to create a stunning, branded pattern
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Figma uses their brand colors to create an illustration that hints at their product (hi there, pen tool!)
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Webflow's banner image also has a nod to their product's UI
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Zeplin plays with scale, creating a pattern that references their logo without making it just their logo
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Another popular approach is to use the banner space to highlight a brand message. This can give users more context about the brand and what it represents -- which can be especially helpful for people who are learning about the company for the first time through YouTube.
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Some startups opt for a photograph as their YouTube banner. While it may be challenging to find an image that looks good at different screen widths, using a photo is a great way to make your brand more relatable with behind-the-scenes shots of your employees. Or, you could use studio photography designed to depict your ideal customer, helping them connect with your brand.
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Hopefully this gave you some inspiration for your startup's next YouTube banner. Maybe you don't want to stop there. If you're looking to take your startup's website to the next level, try out Glance, where you can find 500+ landing page examples to inspire your next website redesign.
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