Last Updated:
April 18, 2023

The 10 Best Examples of B2B Landing Pages (2022)

A great landing page is important for any business, but especially in the B2B space. When selling to other businesses, the buyers are typically busy people who may not have a lot of time to look around your website. Having a strong and effective landing page can help you capture their attention and interest so that they will want to learn more about your company and what you have to offer. To help you get started, we've compiled a list of 10 great examples of B2B landing pages. Each one does an excellent job of grabbing attention, communicating key information, and driving conversions.

How to make sure your landing page is up to par

There are a few key things to keep in mind when designing a high-converting B2B landing page. Firstly, make sure that your value proposition is clear and concise. Secondly, ensure that your form fields are kept to a minimum - nobody wants to fill out endless amounts of information before even knowing what it is you're offering! Lastly, don't forget to include testimonials from satisfied customers - they can go a long way in convincing other businesses that you're worth doing business with. From optimizing your forms to highlighting customer stories, there are plenty of ways to make sure your landing page is up to par. With some creativity and effort, you can create a landing page that's both effective and appealing.

10 Best Examples of B2B Landing Pages

We reviewed hundreds of landing pages so that you don't have to. Here are our top 10 best B2B landing pages for 2022:

1. Maze

What they do well: visuals, interactive demo, testimonial

https://maze.co/

2. Squarespace

What they do well: branding, copy

https://www.squarespace.com/

3. Sketch

What they do well: visuals, "What's new?" section

https://www.sketch.com/

4. Stripe

What they do well: staying concise (despite how complex their product is!)

https://stripe.com/

5. Loom

What they do well: value prop, testimonials, copy

Loom's landing page features some scroll interactions that aren't reflected in the static screenshot below

https://www.loom.com/

6. Figma

What they do well: branding, copy, testimonials

Figma's landing page features some scroll interactions that aren't reflected in the static screenshot below

https://www.figma.com/

7. Avocode

What they do well: branding, concise value prop

https://avocode.com/

8. Pitch

What they do well: visuals, copy, testimonials

https://pitch.com/

9. Airtable

What they do well: copy, integrations section, testimonials

https://www.airtable.com/

10. Calendly

What they do well: copy, visuals, value prop

https://calendly.com/

Wrapping up

A great landing page is the first step to a successful website. It's your chance to make a good impression and convince potential customers that your company is worth their time. Unfortunately, not all landing pages are created equal. A poorly designed page can reflect badly on your company and cause potential customers to click away before they've even had a chance to learn more about what you have to offer. Hopefully, these 10 examples of B2B landing pages will serve as inspiration for your own landing page. If you're looking for more inspiration, you can find 90+ examples of B2B landing pages on Glance.

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