Video Landing Page Examples

Why include a video on your landing page?

Including a video on your landing page can be a powerful way for a designer to create a compelling and immersive experience for website visitors. It can serve to immediately grab attention and engage the user, providing a dynamic alternative to static images or text.

A video, whether it's a narrated demo or a stylized representation, allows for a richer storytelling experience. It can show the product or service in action, making it easier for the user to understand its value and how it functions. For example, a narrated demo video can guide the user step by step through the product’s features, providing clarity and reducing the cognitive load of understanding something new.

On the other hand, a more stylized video can evoke emotions and establish a mood, providing a feel of what it's like to use the product. It can help to establish a brand's identity and values, creating a deeper connection with the user.

However, designers need to be mindful about video load times and autoplay features, as these can impact the overall user experience and accessibility of the site. Videos should ideally be optimized for different device types and internet speeds.