What is a marketing website?

A marketing website is a website that’s designed to attract, engage and convert leads into paying customers. They play an important part in any marketing and digital strategy. Customers look to marketing websites to find product information including features, benefits, reviews, pricing, use cases, and answers to frequently asked questions. In most cases, they can also buy the product and service directly through the website or get in touch with the sales team for a demo or more information. Marketers drive traffic to a marketing website through advertising and by creating helpful content (i.e. blog posts, guides, tools, video tutorials) for their target audience.